Food Bank : Hunger Delivery

Understand hunger.

Published On
May 15, 2012

Editor's Pick

Oniria/TBWA and the Food Bank teamed up for a bit of a risky stunt. In a partnership with large pizzerias in Asuncion, the agency delayed Friday night pie deliveries for hours. When the pizza was finally delivered to the by-then famished customers, it was free, and came with a message: When you're hungry, you understand hunger, as well as a call to make donations to the charity.

Credits

Date
May 15, 2012
Brand:
Food Bank
Client:
Food Bank
Agency:
Oniria/TBWA
Chief Creative Officer:
Camilo Guanes
Executive Creative Director/Production:
Daniel Achval
Creative Director:
Arturo Valiente
Copywriter:
Rene Lpez
Art Director:
Noelia Prez
Creative Planner:
Rodrigo Weiberlen

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Project Type