Whole Foods' New Spot Celebrates Farm-to-Table Experience
Film has Chipotle flavor, with a bit of Lurpak thrown in
Published On
Apr 25, 2013
Editor's Pick
Whole Foods pulls a Chipotle--and adds a dash of Lurpak-- in its new spot out of Olson that celebrates the farm-to-market-to-table experience. Like Chipotle's award-winning short, the commercial celebrates the brand's sustainable roots and like Lurpak shows off some beautiful food prep. A nice circle motif continues throughout, accompanied by a charming remake of Halle Petro's "The Green Grows All Around." The spot launches in the Midwest in markets where new Whole Foods locations are opening.
Credits
- Date
- Apr 26, 2013
- Brand :
- Whole Foods Market
- Client :
- Whole Foods Market
- Agency :
- Olson
- Chief Creative Officer :
- Dennis Ryan
- Executive Creative Director/Production :
- Mike Fetrow
- Group Creative Head :
- Jeff Berg
- Creative Director :
- Nina Orezzoli
- Copywriter :
- Monique Thomas
- Senior Designer :
- Lindsey Wright
- Designer :
- Jesse Mitchell
- Head of Broadcast Production :
- Joel Dodson
- Producer :
- Henni Iwarsson
- Production Company :
- Park Pictures
- Director :
- Terri Timely
- Line Producer :
- David Lambert
- Editorial :
- Butcher Edit
- Music :
- Nylon Studios
- Color :
- Company 3
- Online :
- Drive Thru
- Final Mix :
- Pixel Farm
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Project Type