Whole Foods' New Spot Celebrates Farm-to-Table Experience

Film has Chipotle flavor, with a bit of Lurpak thrown in

Published On
Apr 25, 2013

Editor's Pick

Whole Foods pulls a Chipotle--and adds a dash of Lurpak-- in its new spot out of Olson that celebrates the farm-to-market-to-table experience. Like Chipotle's award-winning short, the commercial celebrates the brand's sustainable roots and like Lurpak shows off some beautiful food prep. A nice circle motif continues throughout, accompanied by a charming remake of Halle Petro's "The Green Grows All Around." The spot launches in the Midwest in markets where new Whole Foods locations are opening.


Apr 26, 2013
Brand :
Whole Foods Market
Client :
Whole Foods Market
Agency :
Chief Creative Officer :
Dennis Ryan
Executive Creative Director/Production :
Mike Fetrow
Group Creative Head :
Jeff Berg
Creative Director :
Nina Orezzoli
Copywriter :
Monique Thomas
Senior Designer :
Lindsey Wright
Designer :
Jesse Mitchell
Head of Broadcast Production :
Joel Dodson
Producer :
Henni Iwarsson
Production Company :
Park Pictures
Director :
Terri Timely
Line Producer :
David Lambert
Editorial :
Butcher Edit
Music :
Nylon Studios
Color :
Company 3
Online :
Drive Thru
Final Mix :
Pixel Farm

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