Streetwear designers and pro athletes can't keep a secret in Foot Locker's '12 Days of Greatness' campaign

The retailer's holiday collection partners with top streetwear, sneaker and basketball designers

Published On
Nov 23, 2020

Editor's Pick

Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret. 

The retailer is collaborating with some of the biggest names in streetwear, sneaker and basketball culture, including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor. It hinted at the collaborations with a teaser film (below), released on Instagram, in which these  big names all deny they have anything to do with 12 Days of Greatness, despite quite patently having boxes and flyers around their studios for the partnership. This was followed a "Big Reveal" spot (above) that showcases the designs after telling us that Don C is "terrible at keeping a secret."

The ads are by BBDO New York and were directed by Director X. Products will be released between Nov. 20 and Dec. 26 at Foot Locker, both in-store and online.


Nov 23, 2020
Client :
Foot Locker
Agency :
BBDO-New York
Chief Creative Officer BBDO Worldwide :
David Lubars
Executive Creative Director :
Alex Booker
Executive Creative Director :
Philip Sicklinger
Creative Director :
Martins Zelcs
Assoc. Creative Director :
Victor Roa
Assoc. Creative Director :
Sam Bauer
Assoc. Creative Director Design :
Bhanu Arbuaratna
Senior Designer :
Kimberly Blasnik
Senior Account Director :
Josh Steinman
Senior Account Director :
Janelle Van Wonderen
Account Director :
Raymond Dorcely Jr.
Account Executive :
Matthew Nein
Group Executive Producer :
Anthony Curti
Senior Producer :
Katie Greene
Senior Producer :
Andrew Osborne
Producer :
Michael Ritchie
Art Producer :
Lizzy Lehn
Strategy Director :
Zach Kula
Project Management Director :
Noreen Masih
Influencer Lead :
Lucy Bennett
Senior Music Producer :
Julia Millison
Photographer :
Tom Bender
Sound Mix :
Sound Lounge
Executive Producer :
Becca Falborn
Producer :
Lauren Mullen
Mixer :
Rob Difondi
Editorial Company :
Cabin Edit
Managing Partner :
Carr Schiling
Executive Producer :
Adam Becht
Editor :
Graham Turner
VFX & Conform :
Production Manager :
Jayce Attewell
VFX Supervisor & Flame Artist :
Jan Cilliers
Executive Producer :
Chris Fieldhouse
IO & VFX Assistant :
Harry Gale
Senior Compositor :
Phil Outen
Flame Artist :
Mark Renton
Colorist :
Matthew Schwab
VFX Assistant :
Sandell Stangel
Animation Company :
Creative Director :
Andy Hsu
Senior Animator :
Tim Bub
Production Company :
m ss ng p eces
Director :
Julien Christian Lutz
Executive Producer :
Brian Latt
Executive Producer :
Kate Oppenheim
Executive Producer :
Ari Kuschnir
Executive Producer :
Edward Grann
Executive Producer :
Dave Saltzman
Head of Production :
Rebecca Davis
Line Producer :
Megan Gutman
DP :
Chris Probst
Production Designer :
Robb Buono

Need a credit fix? Contact the Creativity Editors

Project Type