Streetwear designers and pro athletes can't keep a secret in Foot Locker's '12 Days of Greatness' campaign
The retailer's holiday collection partners with top streetwear, sneaker and basketball designers
Editor's Pick
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
The retailer is collaborating with some of the biggest names in streetwear, sneaker and basketball culture, including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor. It hinted at the collaborations with a teaser film (below), released on Instagram, in which these big names all deny they have anything to do with 12 Days of Greatness, despite quite patently having boxes and flyers around their studios for the partnership. This was followed a "Big Reveal" spot (above) that showcases the designs after telling us that Don C is "terrible at keeping a secret."
The ads are by BBDO New York and were directed by Director X. Products will be released between Nov. 20 and Dec. 26 at Foot Locker, both in-store and online.
Credits
- Date
- Nov 23, 2020
- Client :
- Foot Locker
- Agency :
- BBDO-New York
- Chief Creative Officer BBDO Worldwide :
- David Lubars
- Executive Creative Director :
- Alex Booker
- Executive Creative Director :
- Philip Sicklinger
- Creative Director :
- Martins Zelcs
- Assoc. Creative Director :
- Victor Roa
- Assoc. Creative Director :
- Sam Bauer
- Assoc. Creative Director Design :
- Bhanu Arbuaratna
- Senior Designer :
- Kimberly Blasnik
- Senior Account Director :
- Josh Steinman
- Senior Account Director :
- Janelle Van Wonderen
- Account Director :
- Raymond Dorcely Jr.
- Account Executive :
- Matthew Nein
- Group Executive Producer :
- Anthony Curti
- Senior Producer :
- Katie Greene
- Senior Producer :
- Andrew Osborne
- Producer :
- Michael Ritchie
- Art Producer :
- Lizzy Lehn
- Strategy Director :
- Zach Kula
- Project Management Director :
- Noreen Masih
- Influencer Lead :
- Lucy Bennett
- Senior Music Producer :
- Julia Millison
- Photographer :
- Tom Bender
- Sound Mix :
- Sound Lounge
- Executive Producer :
- Becca Falborn
- Producer :
- Lauren Mullen
- Mixer :
- Rob Difondi
- Editorial Company :
- Cabin Edit
- Managing Partner :
- Carr Schiling
- Executive Producer :
- Adam Becht
- Editor :
- Graham Turner
- VFX & Conform :
- AltVFX
- Production Manager :
- Jayce Attewell
- VFX Supervisor & Flame Artist :
- Jan Cilliers
- Executive Producer :
- Chris Fieldhouse
- IO & VFX Assistant :
- Harry Gale
- Senior Compositor :
- Phil Outen
- Flame Artist :
- Mark Renton
- Colorist :
- Matthew Schwab
- VFX Assistant :
- Sandell Stangel
- Animation Company :
- Squad47
- Creative Director :
- Andy Hsu
- Senior Animator :
- Tim Bub
- Production Company :
- m ss ng p eces
- Director :
- Julien Christian Lutz
- Executive Producer :
- Brian Latt
- Executive Producer :
- Kate Oppenheim
- Executive Producer :
- Ari Kuschnir
- Executive Producer :
- Edward Grann
- Executive Producer :
- Dave Saltzman
- Head of Production :
- Rebecca Davis
- Line Producer :
- Megan Gutman
- DP :
- Chris Probst
- Production Designer :
- Robb Buono
Need a credit fix? Contact the Creativity Editors
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