Streetwear designers and pro athletes can't keep a secret in Foot Locker's '12 Days of Greatness' campaign
The retailer's holiday collection partners with top streetwear, sneaker and basketball designers
Nov 23, 2020
Foot Locker teamed up with a series of top designers for its "12 Days of Greatness" holiday retail campaign this year, which hinges on the idea that none of them can keep a secret.
The retailer is collaborating with some of the biggest names in streetwear, sneaker and basketball culture, including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor. It hinted at the collaborations with a teaser film (below), released on Instagram, in which these big names all deny they have anything to do with 12 Days of Greatness, despite quite patently having boxes and flyers around their studios for the partnership. This was followed a "Big Reveal" spot (above) that showcases the designs after telling us that Don C is "terrible at keeping a secret."
The ads are by BBDO New York and were directed by Director X. Products will be released between Nov. 20 and Dec. 26 at Foot Locker, both in-store and online.