Blake Griffin Says He Loves Foot Locker. But How Do We Know He's Telling the Truth?

Spot out of BBDO N.Y. Features Chris Paul Getting to the Bottom of Things

Published On
Aug 07, 2013

Editor's Pick

Foot Locker pokes fun at Blake Griffin's never ending endorsements (Subway, Kia, AT&T, Vizio and counting) in a new spot out of BBDO New York's "Approved" campaign. Directed by Jim Jenkins out of O Positive, the spot features Mr. Griffin saying how much he loves, among other things, his Jordan gear Foot Locker. But how do you know he actually means it? Thankfully, Chris Paul is there to figure it out. (As an aside, Mr. Paul is no stranger to endorsement deals: We've seen him in spots for Powerade, State Farm and Nike.)

An accompanying spot features Victor Cruz and a "buddy," a little kid who's thrilled to be starring in a Foot Locker Kids commercial. But unfortunately, he only gets 30 seconds of fun, albeit '80s montage-style fun.

The campaign has been on a roll recently, featuring other hilarious performances from celebs like Shaquille O'Neal, rapper Tyga, James Harden, and Carmelo Anthony.

Credits

Date
Aug 07, 2013
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO-New York
Director:
Jim Jenkins
Production Company:
O Positive
Chief Creative Officer:
David Lubars
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Associate Creative Director, Copywriter:
Jessica Coulter
Associate Creative Director, Art Director:
Matt Sorrell
Executive Producer:
Anthony Curti
Music Executive Producer:
Melissa Chester
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer/Line Producer:
Marc Grill
Director, Photography:
Jeff Cutter
Editorial:
Mackenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirshfeld
Sound Design:
Sam Shaffer
Sound Director:
Sound Lounge
Sound Mixer:
Tom Jucarone
Visual Effects/Conform:
Schmigital
Smoke Artist:
Jimmy Hayhow
Color:
CO3
Colorist:
Tim Masick
Graphics:
Hornet Inc

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Project Type