Carmelo Anthony Chooses Between a Game and New Jordan Gear From Foot Locker

BBDO New York Promotes Retailer's '23 Days of Flight'

Published On
Dec 13, 2013

Editor's Pick

Foot Locker and BBDO build up the tension really well in this great new spot featuring Carmelo Anthony getting prepped for a big game. Featuring all the shots you might expect, the spot shows Anthony rolling up in his car, getting his jersey on, getting his leg bandaged, and walking out through the tunnel onto the court.

Except, his favorite store is featuring "23 Days of Flight," where it will debut new Jordan gear every day, for the next 23 days. But Melo definitely has his priorities straight.

This is another tongue-in-cheek spot from Foot Locker parodying familar sports ad tropes. Earlier, they featured Kyrie Irving in a spectacular slam dunk that just happened to go on forever.

Credits

Date
Dec 13, 2013
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Senior Content Producer:
Tricia Lentini
Copywriter:
Rich Douek
Art Director:
Sei Rey Ho
Music Executive Producer:
Melissa Chester
Production Company:
O Positive Films
Director:
Jonathan Klein
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Line Producer:
Jeanine Brand
Director, Photography:
Mauro Fiore
Music:
Human
Edit:
Mackenzie Cutler
Edit:
Ian MacKenzie
Assistant Editor:
Nick Divers
Visual Effects:
Schmigital
Sound Mix:
Sound Lounge
Sound/Mix:
Tommy Juacarone

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Project Type