Foot Locker and Russell Westbrook Mock Every 'Sporty' Commercial Ever

BBDO New York Helps Promote Jordan 29 Basketball Shoes by Testing a Kid's Limits

Published On
Dec 09, 2014

Editor's Pick

Foot Locker promotes the Air Jordan 29 basketball shoe's arrival in stores with a helping hand from Oklahoma City Thunder point guard Russell Westbrook. In this spot out of BBDO New York and directed by O Positive's Jim Jenkins, the pro baller takes a teenage boy who also wants to be "like Mike" under this wing. He tests the young man's dedication by asking whether or not he's "ready" for a slew of stereotypical scenarios straight out of sports-related ads.

From the "dramatically-lit gym" to the "workout in an unnecessarily hot room" to a "close up with sweat dripping off your nose," Foot Locker playfully pokes fun at some very familiar scenarios. If the young Michael Jordan wannabe isn't ready for all of those, he may not be ready to fly like MJ.

Credits

Date
Dec 09, 2014
Brand:
Foot Locker
Client:
Foot Locker
Agency:
BBDO-New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Chris Beresford-Hill
Executive Creative Director:
Dan Lucey
Director, Integrated Production:
David Rolfe
Executive Producer:
Anthony Curti
Music Producer:
Melissa Chester
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director, Photography:
Dion Beebe
Editor:
Ian McKenzie
Editorial:
Mckenzie Cutler
Executive Producer:
Sasha Hirschfeld
Assistant Editor:
Nick Divers
Music:
Human
Sound Director:
Sound Lounge
Sound Mixer:
Tom Jucarone
Online:
Smigital
Flame Artist:
Jim Hayhow
Flame Artist:
Joseph Miller
Color:
CO3
Colorist:
Tim Masick

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Project Type