Foot Locker's Back to School Push Stars Forgetful NBA Greats
Short Term Memory Serves Athletes Well
Aug 05, 2014
Forgetful NBA greats are the stars of Foot Locker's new back-to-school push, created out of BBDO New York and directed by O Postiive's Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand's recentads, approaches vet Charles Barkley for advice on how to start the season off right.
The Round Mound of Rebound's suggestion? To have a short term memory, because all the greats have short-term memories.