Foot Locker's Back to School Push Stars Forgetful NBA Greats

Short Term Memory Serves Athletes Well

Published On

Aug 05, 2014

Editor's Pick

Forgetful NBA greats are the stars of Foot Locker's new back-to-school push, created out of BBDO New York and directed by O Postiive's Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand's recent ads, approaches vet Charles Barkley for advice on how to start the season off right.

The Round Mound of Rebound's suggestion? To have a short term memory, because all the greats have short-term memories.

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Credits

Date: Aug 05, 2014

Brand :: Foot Locker

Client :: Foot Locker

Agency :: BBDO-New York

Worldwide Chief Creative Officer :: David Lubars

Chief Creative Officer :: Greg Hahn

Executive Creative Director :: Chris Beresford-Hill

Executive Creative Director :: Dan Lucey

Copywriter :: Mike Motch

Art Director :: Austin Mankey

Director, Integrated Production :: David Rolfe

Executive Producer :: Anthony Curti

Production Company :: O Positive

Director :: Jim Jenkins

Executive Producer :: Ralph Laucella

Executive Producer :: Marc Grill

Line Producer :: Marc Grill

Director, Photography :: Eric Steelburg

Editorial Company :: Mckenzie Cutler

Editor :: Ian McKenzie

Executive Producer :: Sasha Hirschfeld

Assistant Editor :: Nick Divers

Assistant Editor :: Mike Leuis

Sound Director :: Heard City

Sound Mixer :: Keith Reynaud at Heard City

Online Editorial :: Smigital

Smoke Artist :: Jim Hayhow

Smoke Artist :: Joseph Miller

Color :: CO3

Colorist :: Tim Masick

Graphics :: Hornet

Need a credit fix? Contact the Creativity Editors

Project Type

Video