Foot Locker's Back to School Push Stars Forgetful NBA Greats
Short Term Memory Serves Athletes Well
Published On
Aug 05, 2014
Editor's Pick
Forgetful NBA greats are the stars of Foot Locker's new back-to-school push, created out of BBDO New York and directed by O Postiive's Jim Jenkins. Here, Rockets player James Harden, frontman of many of the brand's recent ads, approaches vet Charles Barkley for advice on how to start the season off right.
The Round Mound of Rebound's suggestion? To have a short term memory, because all the greats have short-term memories.
Credits
- Date
- Aug 05, 2014
- Brand:
- Foot Locker
- Client:
- Foot Locker
- Agency:
- BBDO-New York
- Worldwide Chief Creative Officer:
- David Lubars
- Chief Creative Officer:
- Greg Hahn
- Executive Creative Director:
- Chris Beresford-Hill
- Executive Creative Director:
- Dan Lucey
- Copywriter:
- Mike Motch
- Art Director:
- Austin Mankey
- Director, Integrated Production:
- David Rolfe
- Executive Producer:
- Anthony Curti
- Production Company:
- O Positive
- Director:
- Jim Jenkins
- Executive Producer:
- Ralph Laucella
- Executive Producer:
- Marc Grill
- Line Producer:
- Marc Grill
- Director, Photography:
- Eric Steelburg
- Editorial Company:
- Mckenzie Cutler
- Editor:
- Ian McKenzie
- Executive Producer:
- Sasha Hirschfeld
- Assistant Editor:
- Nick Divers
- Assistant Editor:
- Mike Leuis
- Sound Director:
- Heard City
- Sound Mixer:
- Keith Reynaud at Heard City
- Online Editorial:
- Smigital
- Smoke Artist:
- Jim Hayhow
- Smoke Artist:
- Joseph Miller
- Color:
- CO3
- Colorist:
- Tim Masick
- Graphics:
- Hornet
Need a credit fix? Contact the Creativity Editors
Project Type
Related work
Foot Locker: Foot Locker and Nike bring back breakdancing and cheesy sitcoms for Air Max Day
Foot Locker: Fans only have eyes for shoes in a dunk contest where the real star is the sneaker
Foot Locker: Foot Locker Sneaker Heads Go to Great Lengths to Pick Up Their Kicks in Brand's Fun Stunt
