Forbes : Evolution - $100

Money can buy youth.

Published On
Jun 08, 2012

Editor's Pick

After delivering Forbes to executives via helicopter, Ogilvy Brazil comes up with another fun campaign for the magazine, termed 'The Evolution of Dollar Bills.'

Turns out, the U.S. Federal Reserve has been performing plastic surgeries on the faces of the esteemed gentlemen that appear on our currency -- they look younger and younger as newer bills are printed. Guess money can slow down aging. The ads are not Photoshopped, Ogilvy Brazil says. Check them out on the right.

Credits

Date
Jun 08, 2012
Brand:
Forbes
Client:
Forbes
Agency:
Ogilvy-Brazil
Creative:
Fabio Seidl
Creative:
Guto Kono
Chief Creative Officer:
Anselmo Ramos
Executive Creative Director/Production:
Claudio Lima
Executive Creative Director/Production:
Fred Saldanha
Creative Director:
Andre Kirkelis

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Project Type