The only way to pay less for gas is to pay for gas less

How come there's never a sale on gas?

Published On
Jun 15, 2020


Gas is the only product in the world that never goes on sale. Why? That's the premise for this Ford campaign that uses the tagline: "The only way to pay less for gas, is to pay for gas less. We created it with our partners at GTB Detroit. And it was directed by Neil Tardio at 3rd St. Mining Company. The campaign was picked up by Ford dealer groups across the country and aired in New York on the Super Bowl. The success of the campaign lead to more projects with GTB and Ford including a 10 commercial package directed by Tim Godsall. That campaign can be seen here.





Jun 15, 2020
Agency :
Division of Labor
Client :
Ford Motor Company
Agency :
GTB Detroit
Copywriter/Creative Director :
Josh Denberg
Art Director/CD :
Paul Hirsch
CD :
Toby Barlow
Director :
Neil Tardio

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Project Type