Ford Makes Special Needs Kids' Dreams to Race Possible

JWT Puerto Rico Launches an 'Endless Race'

Published On
Dec 20, 2013

Editor's Pick

A few years ago, Sebastian, a kid with special needs who uses a walker to move around, wanted to run a race. The organizers told him he couldn't -- and that fueled his passion for making it happen, anyway. Working with Ford and JWT Puerto Rico, Sebastian managed to a run a race, but it doesn't end there. A new campaign, "Endless Race," asks you to share the video. For every share, a kilometer is added -- which means more support for a children's camp for kids like Sebastian.

Credits

Date
Dec 20, 2013
Brand:
Ford Puerto Rico
Client:
Ford Puerto Rico
Agency:
JWT-Puerto Rico

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Project Type