Ford's short film about a mushroom was powered entirely by EVs
Campaign by BBDO Canada contains no vehicles, but demonstrates their power
Editor's Pick
Ford is illustrating the power of its EVs in a new short film -- but it doesn't actually show any cars.
Instead, the production of the film, entitled |"Mushroom" was entirely powered by electric vehicles.
In a project by BBDO Canada, Chilean American director Danilo Parra filmed the nighttime shoot using by Ford Electrified Vehicles, including the F-150 Lightning and two E-Transits. To demonstrate how people can use the vehicles' battery power as a portable power supply, they were used to power everything on set from coffee makers to lights, camera batteries and wind machines.
Watch the Behind the Scenes film, below, to find out more about how it was done.
Shot in a remote wooded location, “Mushroom” tells the story of a grizzled old forager who stumbles upon a one-of-a-kind Matsutake mushroom. Unfortunately, a younger, better-equipped forager has also discovered the prize, setting up a showdown between the two men as they wait for the giant mushroom to grow larger before harvesting it.
The full film is running on YouTube as well as on Bell Media’s streaming service Crave.
Credits
- Date
- Oct 24, 2022
- Client :
- Ford
- Agency :
- BBDO-Canada
- VP Marketing & Sales :
- Jim Hartford
- Director Marketing Communications :
- Gemma Giovinazzo
- Brand Communications Manager :
- Kristina Webb
- Vehicle Line Specialist Mach-E/Comm Vehicles :
- Logan Traynor
- Vehicle Line Marketing Manager Mach-E/Comm Vehicles :
- Alexa Desjardins
- Vehicle Line Marketing Specialist, F-150 :
- Morris Chiang
- Vehicle Line Marketing Specialist, F-150 :
- Joseph Comacchio
- Chief Creative Officer :
- Max Geraldo
- SVP Executive Creative Director :
- Derek Blais
- VP Creative Director :
- Mike Schonberger
- Sr Copywriter :
- Simon Craig
- Sr Copywriter :
- Emma Quiroz
- VP Group Account Director :
- Justin Seegobin
- Sr Account Director :
- Wes Dean
- Account Executive :
- Aidan Bingham
- SVP Integrated Production :
- Beatrice Bodogh
- Producer :
- Nikki Drakul
- Strategy Director :
- Aaron Arellano
- Sr Project Manager :
- Michelle Rawlings
- Directed by :
- Danilo Parra
- Written by :
- Danilo Parra
- Written by :
- Jamie Fraser
- Cast :
- Veronica De Cecco
- Cast :
- Thomas Bolton
- Cast :
- Aaron MacPherson
- Production Company :
- Soft Citizen
- Executive Producer :
- Jaclyn Morga
- Executive Producer :
- Rob Burns
- Executive Producer :
- Matthew Clyde
- Executive Producer :
- Matthew Fone
- Executive Producer :
- Kate Brady
- Editor :
- Danilo Parra
- Score :
- Ben Brunnemer
- Sound Mix :
- Dean White
- Colorist :
- Patrick Devine
- Assistant Editor :
- Kalil Haddad
- VFX :
- Dave McGhie
- VFX/Editorial :
- B2Y Productions
- VFX Supervisor :
- Dimitar Itskov
- Producer :
- Bogomil Georgiev
- Agency :
- Mindshare
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