Puma is 'Calling All Troublemakers' in New Sports Star Studded Spot

JWT New York Premieres First Spot for the Brand's New 'Forever Faster' Campaign

Published On
Aug 07, 2014

Editor's Pick

Puma has launched "Forever Faster," its latest brand platform and overall mantra -- and first major effort out of new agency JWT New York. The initiative is supported by a global multimedia campaign including this new sports star-studded spot. The one-minute ad, "Calling all Troublemakers," features famous faces encouraging the rebellious to defy social norms and speed limits.

Fortuitously named runner and Puma darling Usain Bolt kicks off the movement before being joined by soccer phenoms Mario Balotelli, Marta Vieira Da Silva and Sergio "Kun" Aguero, golfers Lexi Thompson and Rickie Fowler, as well as the Scuderia Ferrari Formula One racing team. The pros are shown in extraordinary situations showing off their lavish lifestyles and almost superhuman athletic skill.

Credits

Date
Aug 07, 2014
Brand:
Puma
Client:
Puma
Director:
Gerard de Thame
Production Company:
Supply & Demand
Director, Photography:
Mauro Rore
Editor:
Joe Guest
Post Production:
Final Cut
Post Production:
The Mill
Music House:
KBV Music
Agency:
JWT-New York
Editorial Company:
Final Cut
Editorial Producer:
Viet-An Nguyen
Sound Design Company:
Significant Others
Sound Design:
T. Teressa Tate
Sound Producer:
Alek Rost

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Project Type