Puma has launched "Forever Faster," its latest brand platform and overall mantra -- and first major effort out of new agency JWT New York. The initiative is supported by a global multimedia campaign including this new sports star-studded spot. The one-minute ad, "Calling all Troublemakers," features famous faces encouraging the rebellious to defy social norms and speed limits.
Fortuitously named runner and Puma darling Usain Bolt kicks off the movement before being joined by soccer phenoms Mario Balotelli, Marta Vieira Da Silva and Sergio "Kun" Aguero, golfers Lexi Thompson and Rickie Fowler, as well as the Scuderia Ferrari Formula One racing team. The pros are shown in extraordinary situations showing off their lavish lifestyles and almost superhuman athletic skill.