Matalan : Forever Spring

Spring scene is not just a picnic

Published On
Apr 04, 2011

Editor's Pick

An everyday park scene has hidden depths in this film for British fashion retailer Matalan, showing off its Spring fashions. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves; for example a guy throwing a frisbee and the same person catching it.

The spot, which features the track Plage by Crystal Fighters, is the first by BBH for the brand. According to the agency, they wanted to 'give the audience something new to spot each time they view it'.

Credits

Date
Apr 04, 2011
Brand:
Matalan
Client:
Matalan
Agency:
BBH
Creative Team:
Andy Clough
Creative Team:
Richard McGrann
Creative Team:
Gary Arnold
Creative Team:
Neil Ritchie
Creative Director:
Grant Gill
Creative Team:
Andy Clough
Creative Team:
Richard McGrann
Creative Team:
Gary Arnold
Creative Team:
Neil Ritchie
Creative Director:
Grant Gill
Producer:
Angela Zabala
Creative Team:
Andy Clough
Creative Team:
Richard McGrann
Creative Team:
Gary Arnold
Creative Team:
Neil Ritchie
Creative Director:
Grant Gill
Team Manager:
Katie Beevers
Director Team:
Paisley Wright
Production Company:
Outsider
Director:
Scott Lyon
Producer:
Zeno Campbell-Salmon
Director, Photography:
John de Borman
Post Production:
The Mill
Color Grading:
Seamus O'Kane
Editor:
Art Jones
Editor:
Bill Smedley
Sound Director:
Owen Griffiths
Sound Director:
Daniel Peppe

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