McDonald's Germany Tugs at Your Heartstrings With This Tale of an Aging Clown

Sixtieth Anniversary Spot Examines What It Means to Get Older

Published On
Jan 20, 2015

Editor's Pick

McDonald's is celebrating its 60th anniversary in Germany, so it's chosen to examine what it means to get older with this delicate tale of an aging circus clown. By Leo's Thjnk Tank -- a new agency founded by German agency Thjnk and Leo Burnett -- the ad at first seems to bear little relation to the Golden Arches, but it all makes sense in the final scene where the clown tips his hat to an "old friend" during a late-night meal. The end line is "When you make people happy, you never get old." Alex Feil of TempoMedia directed.