Microsoft Xbox is promoting its car racing game "Forza Horizon 3" with a campaign that places three newly licensed drivers inside a Lamborghini Aventador, and gives them some driving "unstruction."
The film, directed by Larry Charles ("Borat," "Curb Your Enthusiasm") for twofifteenmccann, shows instructor Tanner Foust, a pro racecar driver, showing the teens the right way to drive in "Forza Horizon 3," and the wrong way to drive in real life, on a closed track where they can learn to perfrom stunt moves to their hearts' content.
At first, the young drivers are skittish at the wheel, uncertain of even how to get the powerhouse car to go. But gradually, they break free, as if they were in a real-life game, and soon we see them doing mad tricks across the dustry terrain.
Parents might disapprove, but the kids think it's pretty awesome -- and hey, they do wear crash helmets.
Also, according to the agency, some of more astounding scenes (we're guessing the ones showing the cars driving too-close-for-comfort around Foust) involved some stunt and production trickery.
The new game will be in stores September 27.