Foundation for Queen Silvia Children's Hospital : A Childish Letter

Letters from kids.

Published On
Nov 27, 2012

Editor's Pick

To raise money for toys and activities for the 500,000 sick children at Queen Silvia Childrens Hospital, Sweden's Milk gave mailers a cute, appealing twist. The letters were printed, then given out to the kids in the hospital, along with art materials and permission to have fun. After that little detour, they went on to the right address -- a tangible reminder of the kids that could use your help.

Credits

Date
Nov 27, 2012
Agency:
Milk-Goteburg
Brand:
Foundation for Queen Silvia Children's Hospital
Client:
Foundation for Queen Silvia Children's Hospital
Production Manager:
Philippa Ergel
Copywriter:
Rasmus Andersson
Copywriter:
Anders Holstrom
Senior Art Director:
Gunnar Skarland
Art Director:
Peter Eriksson
Digital Creative:
Axel Tagg

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Project Type