ESPN U.K. : Fox in the Box

Hail, giant killer.

Published On
Aug 16, 2012
Fox in the Box

Editor's Pick

In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., it's taken a bolder tack with the new "We Speak Your Sport" campaign. Here too, the campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by's Rosey and a series of print ads.


Aug 17, 2012
Brand :
Client :
Agency :
Wieden & Kennedy-Amsterdam
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Creative Director :
Pierre Janneau
Creative Director :
Mike Farr
Art Director :
Sanne van Hecke
Broadcast Director :
Erik Verheijen
Agency Producer :
Ross Plummer
Agency Producer :
Benoit Ducheim
Creative Planner :
Ben Armistead
Studio Artist :
Sebastiaan Laurentius
Director :
Production Company :
Director, Photography :
Sebastian Pfaffenbichler
Producer :
Seth Wilson
Executive Producer :
Jodie Brooks
Service Production Company :
Radioaktive Film
Executive Producer :
Darko Skulsky
Producer :
Sasha Bevko
Editor :
Gareth McEwen
Editing Company :
Audio Post :
Mix and Sound Design :
Rens Pluijm
Musical Artist :
Nick Waterhouse
Song :
Time's All Gone
Post Production :
Flame Artist :
Halbo van der Klaauw
Flame Artist :
Jeroen van Berkel
Photographer :
Retoucher :
Dario Fusnecher

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