ESPN U.K. : Fox in the Box
Hail, giant killer.
Published On
Aug 16, 2012

Editor's Pick
In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., it's taken a bolder tack with the new "We Speak Your Sport" campaign. Here too, the campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by @radical.media's Rosey and a series of print ads.
Credits
- Date
- Aug 17, 2012
- Brand:
- ESPN U.K.
- Client:
- ESPN U.K.
- Agency:
- Wieden & Kennedy-Amsterdam
- Executive Creative Director:
- Mark Bernath
- Executive Creative Director:
- Eric Quennoy
- Creative Director:
- Pierre Janneau
- Creative Director:
- Mike Farr
- Art Director:
- Sanne van Hecke
- Broadcast Director:
- Erik Verheijen
- Agency Producer:
- Ross Plummer
- Agency Producer:
- Benoit Ducheim
- Creative Planner:
- Ben Armistead
- Studio Artist:
- Sebastiaan Laurentius
- Director:
- Rosey
- Production Company:
- @radical.media
- Director, Photography:
- Sebastian Pfaffenbichler
- Producer:
- Seth Wilson
- Executive Producer:
- Jodie Brooks
- Service Production Company:
- Radioaktive Film
- Executive Producer:
- Darko Skulsky
- Producer:
- Sasha Bevko
- Editor:
- Gareth McEwen
- Editing Company:
- the ambassadors
- Audio Post:
- the ambassadors
- Mix and Sound Design:
- Rens Pluijm
- Musical Artist:
- Nick Waterhouse
- Song:
- Time's All Gone
- Post Production:
- the ambassadors
- Flame Artist:
- Halbo van der Klaauw
- Flame Artist:
- Jeroen van Berkel
- Photographer:
- Maksimenko
- Retoucher:
- Dario Fusnecher
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Project Type