Soccer Broadcasts at 2 A.M. With a Lullaby Soundtrack Lure New Dads

Fox Sports Latin America Knows its Target Audience

Published On
Mar 03, 2015

Description

Who watches soccer at 2 A.M.? Fox Sports Latin America calculated there are a lot of fathers of newborns in this audience, and decided to broadcast a soccer match at this time every day with lullabies as the only soundtrack. The (awesome) idea is that dads can sit with their crying babies and soothe them while they catch up on their favorite games. Moms, meanwhile, can catch up on their rest. Fox International Channels Latam in Brazil came up with the idea in-house.

Credits

Date
Mar 03, 2015
Brand:
Fox Sports Latin America
Client:
Fox Sports Latin America
Agency:
Fox International Channels Latin America
Copywriter:
Alex Mendes
Production Coordination:
Kleber Muller
Production Assistant:
Gustavo Lopes
Graphics Manager:
Luiz Maggessi
Sound Design:
Fabrizio "Champito"
Subtitles:
Alan Markenson
Subtitles:
Alex Mendes
Creative Director:
Andre Takeda
Creative Director:
Alex Mendes
Editor:
Maicon da Costa
Editor:
Diogo Brum
Senior Vice President, Marketing:
Diego Reck
Senior Vice President:
Eduardo Zebini
Vice President, Creative Services:
Andre Takeda
Film Production Company:
BanditsFilms
Film Director:
Gustavo Tissot
Director, Photography:
Marcelo Nunes
Executive Producer:
Ana Maite Frohlich
Casting:
Janaina de Castro
Makeup:
Diogo Molinos
Costumes:
Shana Nunes
Art Director:
Ana Musa
Production Director:
Dyogo Amorim
Project Manager:
Pedro Metz
Assistant Director:
Carlo Barros
Post Production:
Lenon Veronese
Sound Design:
Fabrizio "Champito" (Fox Sports)
Voiceover:
Fernao Lacerda (Fox Sports)

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Project Type