Who watches soccer at 2 A.M.? Fox Sports Latin America calculated there are a lot of fathers of newborns in this audience, and decided to broadcast a soccer match at this time every day with lullabies as the only soundtrack. The (awesome) idea is that dads can sit with their crying babies and soothe them while they catch up on their favorite games. Moms, meanwhile, can catch up on their rest. Fox International Channels Latam in Brazil came up with the idea in-house.