As wives, girlfriends, spouses, friends and lovers take the black crepe out of the closet and prepare for another season as football widows, a campaign from cable channel Fox Sports 1 apologizes for being part of the problem.
"Sorry For All the Football," created by Pereira & O'Dell, debuted today with a pair of full-page ads in The New York Times and The New York Post and this one-minute, forty-second video telling the story of how the channel's broadcasts of even more football games this season has compromised a woman's marriage. Thirty-second versions of the video will air on TV throughout the college football season, and a social element of the campaign, #sorryforallthefootball, will be deployed as well.
"Thank you, Fox Sports 1, for ruining a perfectly decent husband," the miffed-looking wife says as she flips the bird to the camera. "Thanks."