Coco de Mer: That would be the U.K. sex shop client that Saatchi & Saatchi/London has stuffed in its creative pants, you might say, while every other agency can just leer and drool at this dream account. The latest Coco campaign is, understandably, the "Orgasm" series. We've previously been treated to photos of people allegedly in the throes of O; this time the idea is visually represented via fractals. Remember fractals? Computer art that was big back in the days of mags like Mondo 2000? Well, they're back, riding the subtly rendered line, "How does yours feel?" Feels pretty damn psychedelic, apparently. "Most people can relate to these images as an expression of how they feel during an orgasm," explains Saatchi ECD Tony Granger. "At the same time, we wanted to ensure the images were accurate representations of synesthesia, the medical condition that causes some people to see visual imagery during any intense physical stimulation." Gee, too bad noted synesthete Charles Baudelaire missed out on this, he would've flipped his fleurs. "During orgasm," Granger continues quite seriously, "our senses seem to blend together. Through this synesthesia phenomenon, this intense stimulation can manifest in involuntary, vivid imagery. It's different for everyone, every time. For many people, orgasm is as visual as it is emotional. We felt fractal art was the best way to represent the orgasms; both are bizarre, vibrant, organic and unique. In the construction of fractals, there is almost the same mechanism at work as in nature." So hundreds of images were sourced from fractal art websites around the world, then shortlisted to about 240 and shown to men and women at Saatchi, the client and in various focus groups. "The ones most people felt represented their orgasms were the ones used." Get outta here. People are having orgasms like this in damp, dreary, haute cuisine-deprived England? We tremble to think what's going on in France and Italy. See www.coco-de-mer.co.uk
for more, if you dare.