Air France's "France Is in the Air" ad campaign, launched earlier this month, pays homage to all things French with a colorful, stylish look, and now the same touch is brought to its inflight safety video, also by agency BETC Pris. A bevy of chic and gorgeous French models, dressed in the same tricolore style as that in the ad, demonstrates the various familiar safety guidelines.

There are some lovely touches, such as the elegant cigarette holders coming out of the bathroom during the "no smoking" instructions, and the video even manages to make oxygen masks and life jackets looks chic and sexy. That's some achievement.