Walmart : Frank the Fruitcake

He's here for the holidays.

Published On
Dec 04, 2011
Frank the Fruitcake

Editor's Pick

The deliberately obnoxiousFrank The Fruitcake is a holiday meme for Walmart, created by the Martin Agency. Voiced by Bobcat Goldthwait, he sits on your Facebook wall ranting on like an 'annoying uncle at a holiday party' - until you get rid of him. Created in partnership with Unit9, with the puppet designed by Creature Shop, Frank has his own Youtube channel and a soon-to-be launched Twitter feed. Post him on your own wall or send him to friends.


Dec 05, 2011
Brand :
Client :
Agency :
The Martin Agency
Production Company :
Chief Creative Officer :
John Norman
Group Creative Director :
Fabio Costa
Group Creative Director :
Joe Alexander
Associate Creative Director, Copywriter :
Ken Marcus
Associate Creative Director, Copywriter :
Eric Dome
Associate Creative Director, Art Director :
Mauricio Mazzariol
Contributor :
Brig White
Contributor :
Neel Williams
Contributor :
Raymond McKinney
Contributor :
Andrew Beckman
Contributor :
Jessica Coppom
Contributor :
Steve Sage
Executive Digital Producer :
Lalita Koehler
Digital Producer :
Dwight Loew
Production Company :
Director :
Michael Sugarman
Producer :
Michelle Craig
Interactive Producer :
Claudio Bellanga
Design :
Jarrod Castaign
Tech Lead :
Keita Kuroki
Live Action :
Holster Studios
Strategic Planner :
Jennifer Costello
Project Manager :
Sarah Burton

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Project Type