Frankenstein's Monster Explains The Simplicity of T-Mobile's Offerings
Publicis continues marketer's funny new tack with comparison tactic
Published On
Apr 21, 2013
Editor's Pick
We're quite liking the new direction T-Mobile has taken, retiring (at least for now) the gal in pink for a humorous approach. Publicis USA'a latest spot, which debuted during the NBA playoffs, stars Dr. Frankenstein and his monster presenting the differences between T-Mobile and rival AT&T. The doc tries lay out T-Mobile's benefits in an oversimplified fashion, to the annoyance of his creation, who, like the audience is way smarter than he assumes.
The spot was directed by Epoch's Phil Morrison, who was also behind the camera for the previous smart vs. not-so-smart repartee between two competitors, Mac and PC, out of TBWA Media Arts Lab.
Credits
- Date
- Apr 22, 2013
- Brand :
- T-Mobile
- Client :
- T-Mobile
- Agency :
- Publicis & Hal Riney-San Francisco
- Chief Creative Officer :
- Andrew Christou
- Chief Creative Officer :
- Kevin Roddy
- Creative Director, Art Director :
- Aaron James
- Creative Director/ Copywriter :
- Mark Sweeney
- Head of Production :
- Adam Oliver
- Senior Producer :
- Jen Allen
- Producer Assistant :
- Morgan Freed-McHenry
- Director :
- Phil Morrison
- Executive Producer :
- Melissa Culligan
- Executive Producer :
- John Duffin
- Line Producer :
- Timory King
- Director, Photography :
- Matthew Libatique
- Editor :
- Paul Martinez
- Editorial :
- ARCADE
- Executive Producer :
- Damien Stevens
- Print Producer :
- Amburr Farls
- Assistant Editor :
- Trevor Schulte
- Chief Marketing Officer :
- Mike Sievert
- Senior Vice President, Brand and Advertising :
- Peter DeLuca
- Agency :
- Publicis-Seattle
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Project Type
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