Wieden + Kennedy London was there to help Honda unveil the ninth gen Civic hatchback at The Frankfurt Motor Show yesterday. The agency collaborated with Belgian designer Sebastien Wierinck on this installation that sought to visualize the automaker's zero emissions. Wierick used colorful, flexible polyethlene tubes to represent the roads representing everything that Honda does. All the roads lead to The Honda Dream House, which represents how modern technology comes together to reduce emissions in our everyday lives.
Wieden has also launched a supporting campaign, which begins on YouTube channel. There, visitors can see how Honda engineers got to the new Civic's final design as well as this dramatic presentation in Frankfurt of the car itself.