F'Real Milkshakes Can be Found at Convenience Stores, F'Real

First campaign out of Californian smoothie-and-shake company

Published On
Jun 10, 2013

Editor's Pick

Muh-Tay-Zik Hof-fer creates the first-ever campaign for Californian company F'Real Foods, which makes natural shakes and smoothies that you can whip up yourself. 

The spot features a disgruintled drive-thru employee who is sick and tired of doling out the same old thick sludge that passes off as a milkshake, until a mysterious customer saves him. The f'real shakes can be found at convenience stores -- not always the first place you think of when it comes to fresh milkshakes –--which is where the employee gets pointed towards. The campaign collaborates with Ren & Stimpy creator John K with in-stoor executions that include a freebie air freshener that smells like the company's cake batter flavored shake, and a milkshake "puddle" that will appear on the floors at the stores.

Credits

Date
Jun 10, 2013
Brand:
F'real
Client:
F'real
Agency:
Muhtayzik Hoffer
Production Company:
Arts & Sciences
Director:
Adam & Dave
Executive Producer:
Marc Marrie
Managing Director:
Mal Ward
Line Producer:
Kali Niemann
Director, Photography:
James Wall
Editorial Company:
Arcade Edit
Editor:
Greg Scruton
Managing Partner:
Damian Stevens
Executive Producer:
Nicole Visram
Executive Creative Director:
John Matejczyk
Creative Director:
Diko Daghlian
Executive Producer:
Michelle Spear
Copywriter:
Mike Galucci
Art Director:
Stevan Chavez

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Project Type