When Diesel sent out a party invitation for its 2015 fashion show in Shanghai, it knew that only certain people would understand it. The geekiest ones.
Agency Fred & Farid Shanghai created an invitation for the fashion brand in the form of a corrupted image, with no wording. Those familiar with coding would be able to figure out the glitch and find the actual invitation details. The 10 fastest people to figure it out and post about it on Weibo with the hashtag #worldofdiesel# got themselves an invite.