Diesel Shows Off Its Stretchy Jeans With a Contortionist Who Obeys Your Commands

Play With the Size of Your Web Browser Window to Force the Model Into Crazy Poses

Published On
Jul 08, 2016

Editor's Pick

Diesel Jogg Jeans are super comfy and stretchy. So Fred & Farid Shanghai hired a contortionist to model how flexible they are for an online campaign. There's a twist: The campaign uses a responsive website, and if you stretch or shrink the size of your browser window, the model contorts himself to fit it. So you can force him to do the splits, handstands and painful-looking poses with his feet tucked behind his ears.

Fred & Farid Shanghai did a similar cool visual trick for Diesel targeted at users of WeChat, the Chinese all-purpose mobile app. People could slide their fingers on the screen to make a denim-clad model do cool-looking dance moves.

Credits

Date
Jul 08, 2016
Agency:
Fred & Farid-Shanghai
Chief Creative Officer:
Fred Raillard
Chief Creative Officer:
Farid Mokart
Brand Development Supervisor:
Christophe Archaimbault
Brand Development Supervisor:
Tracy Wang
Agency Supervisor:
Claudia Anegon
Agency Supervisor:
Adam Nait
Agency Supervisor:
Mylene Boutonnet-Tranier
Creative Director:
Laurent Leccia
Copywriter:
Nix Xiong
Art Director:
Laurent Leccia
Agency Producer:
Juni Zhu
Digital Agency Producer:
Pauline Salendre
Digital Agency Producer:
Erick Alonso
Production Company:
Fred & Farid
Producer:
Juni Zhu
Photographer:
Pierrick Jegou
Digital Production Company:
Fred & Farid
Digital Producer:
Pauline Salendre
Digital Producer:
Erick Alonso
Developer:
Yannick Landry

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