Your Voice Becomes Art If You Sign This Online Petition
Child Helpline International Lets You Record and Customize Your Verbal 'Signature'
Editor's Pick
Child Helpline International, a charity that helps fund helpline numbers for children worldwide, has come up with an innovative way to encourage you to sign its online petition: making art from your verbal signature.
An online petition called "Free Our Voices" uses custom voice recognition to allow visitors to "sign" by recording their names. Each recording is then visualized using a unique written signature determined by the frequency, sound, rhythm and speech pattern of each participant's own voice. Users can customize the color of their signature, then share it via social media. The site was created by Wieden & Kennedy Amsterdam's in-house creative incubator, The Kennedys, and the digital team at MPC Creative.
In addition to the interactive petition, the "Free Our Voices" campaign includes a short film that depicts people from all walks of life acting as mouthpieces for a child.
Credits
- Date
- Nov 03, 2014
- Brand :
- Child Helpline International
- Client :
- Child Helpline International
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Alvaro Sotomayor
- Art Director :
- The Kennedys
- Copywriter :
- Charlotte Jongejan
- Copywriter :
- The Kennedys
- Head of Content :
- Joe Togneri
- Head of Interactive Production :
- Kelsie Van Deman
- Executive Producer :
- Judd Caraway
- Executive Producer :
- The Kennedys
- Interactive Producer :
- Alex Grolleman
- Interactive Producer :
- Kees Plattel
- Business Afairs :
- Emilie Douque
- Film Production :
- Brenninkmeijer & Isaacs
- Director/Editor :
- Quentin van den Bossche
- Director, Photography :
- Tobias Pekelharing
- Producer :
- Yvonne Knook
- Executive Producer :
- Jelani Isaacs
- Audio Post :
- Wave Amsterdam
- Sound Designer/Mixer :
- Alex Nicholls-Lee
- Sound Designer/Mixer :
- Randall MacDonald
- Music :
- Victor Butzelaar
- Music :
- Wave Amsterdam
- Artist/Title :
- Alex Nicholls-Lee
- Artist/Title :
- Victor Butzelaar
- Post Production :
- MPC Amsterdam
- Visual Effects Artist :
- Jonathan Box
- Visual Effects Artist :
- Giles Hicks
- Telecine :
- Matthieu Toullet
- Telecine :
- Richard Fearon
- Producer :
- Amy Richardson
- Producer :
- Gwenn Hardouin
- Digital Production Partner :
- MPC Creative
- Interactive Creative Director :
- Andre Assalino
- Executive Producer :
- Dan Phillips
- Senior Digital Producer :
- Mikey Bramich
- Senior Front-End Developer :
- Dan Lewis
- Senior Front-End Developer :
- Henry Yp Ho
- Senior Front-End Developer :
- Dennis Ippel
- Senior Back-End Developer :
- Pedro Rocha
Need a credit fix? Contact the Creativity Editors