At 12 p.m. PST, DraftFCB San Francisco turned the Dockers Facebook page into a "slot machine" for a chance to win a free pair of pants, using the photo strip on top of the page. When you hit refresh, the page will reload with a new set of photos. The first user to take a screenshot of the page when it spells "ALPH@" and tweet it to @DockersKhakis will win a pair of new "Alpha Khakis."

@Matt_mcfaden took it this round. If you don't win, don't worry. You get a chance to win some bottoms each week this month.