One Second : For Fresh Breath, Think One Second

Besides their waffles and their 9,000 types of beer, now the Belgians have something else we can be jealous of: they were the first to be able to buy One Second, which Antwerp agency Duval Guillaume calls a "revolutionary new mouth refresher tha

Published On
Feb 12, 2006

Editor's Pick

Besides their waffles and their 9,000 types of beer, now the Belgians have something else we can be jealous of: they were the first to be able to buy One Second, which Antwerp agency Duval Guillaume calls a "revolutionary new mouth refresher that coats your palate for 20 to 30 minutes with an enjoyable freshness." There's an ongoing print campaign coating select Belgian magazines with a total of 20 different ads, some of which are seen here. If the illustrations of Seb de Roover (www.conform.be) suggest Roy Lichtenstein knockoffs, CD/AD Dirk Domen simply describes them as a "clearly differentiating visual style

Credits

Date
Feb 13, 2006
Client :
One Second
Creative Director, Art Director :
Dirk Domen
Creative Director/ Copywriter :
Geoffrey Hantson
Illustrator :
Seb De Roover
Agency :
Duval Guillaume
Brand :
One Second

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Project Type