Whitelion : Fresh Start

You deserve one.

Published On
Oct 25, 2012

Editor's Pick

We've all done things we aren't proud of, from petty shoplifting, to minor vandalism, to drinking and driving. Not all the people who go through the juvenile justice system are criminals, is the message of this innovative campaign from BMF and Australian advocacy group Whitelion.

The campaign profiles now-successful, "respectable" people who at one point or other, went through the justice system for minor crimes, via a confessional booth that lets them tell their story. It also invites you to show your support by uploading a pixelated and anonymous confessional. The aim is to change employers' perception towards youth delinquency.

Credits

Date
Oct 25, 2012
Brand:
Whitelion
Client:
Whitelion
Agency:
BMF

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Project Type