Day-specific Ads Tie in to ESPN's College Game Day

Published On
Aug 26, 2014

Editor's Pick

Coke Zero amps up the excitement for college football with a new multi-spot, day-specific campaign tied created out of Fitzco/McCann, a division of Atlanta-based Fitzgerald and Co. and McCann that serves Coca-Cola.

Part of Coke's second year of partnership with ESPN's College Game Day, the series of spots highlight the anticipation fans experience as the week gets closer to the day of the game. Directed by Arts & Sciences' Matt Aselton, each ad runs on a specific day of the week during college football season, subtley illustrating a fan ritual as it counts down.

Monday's ad, seen here, shows five burgers frying up on a diner grill and a waitress high-fiving her Auburn fan customer. Tuesday, Wednesday, Thursday and Friday follow suit, all ending with the tag "Zero Means It's Game Day."

The 15-second ads begin running on Monday and will run online and on NBC, CBS and ESPN networks during college games. A 30-second commercial showing the full countdown debuts this Saturday on ESPN.


Aug 26, 2014
Brand :
Coke Zero
Client :
Coke Zero
Agency :
Chief Creative Officer :
Noel Cottrell
Copywriter/Group Creative Director :
Brad Harvey
Group Creative Director/Art Director :
Ryan Boblett
Director, Production :
Christine Sigety
Senior Producer :
David Berngartt
Director :
Matt Aselton
Production Company :
Arts & Sciences
Managing Director/Partner :
Mal Ward
Partner/Executive Producer :
Marc Marrie
Head of Production :
Christa Skotland
Producer :
Zoe Odlum
Director, Photography :
Peter Donahue
Editorial Company :
Arcade Edit
Editor :
Geoff Hounsell
Producer :
Cristina Matracia
Assistant Editor :
Dean Miyahira
Executive Producer :
Nicole Visram
Music :
Q Department
Mix :
Sound Mixer :
Gopal Swamy
Mix :
Company 3
Sound Mixer :
Erich Pfeifer
Visual Effects :
Visual Effects Artist :
Chris Webb
Producer :
James Taylor
Executive Producer :
Michael Theurer
Visual Effects :
Method Atlanta
Visual Effects Artist :
Michael Wardner
Producer :
Kate Wrobel
Color :
Colorist :
Shane Reed
Commercial Color Producer :
LaRue Andersen
Digital and Social Content Management :

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