Goodby Silverstein & Partners : Friendly Conversation app

The best of friends?

Published On
Jun 13, 2012

Editor's Pick

To promote GS&P's Jeff Goodby and General Motors' Joel Ewanick's upcoming Cannes Festival seminar, in which they ask 'Can your client be your friend', GS&P created a Facebook app highlighting some of the issues that arise between agency and client. First read the 'friendly' version of the conversation, then use the 'translator' to read between the lines. Goodby also starts in a humorous YouTube video trailer for the seminar.

Credits

Date
Jun 13, 2012
Agency:
Goodby Silverstein & Partners

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