FRijj Milkshakes : You LOL You Lose

Go on, laugh. I dare you.

Published On
Aug 11, 2011

Editor's Pick

To prepare customers for its new line of milkshakes, Frijj has launched a site that pits you against the funniest YouTube videos ever. Created out of Iris Worldwide, the site, "You LOL You Lose," uses face-recognition technology that can detect when you crack up. It shows you some of the funniest videos found on YouTube, and i you laugh -- or even move -- you lose. It's another interesting effort in a growing number of facial recognition campaigns, including Muse's recent staring contest from Samsung and

CP+B's macaronismile imitator for Kraft. The Frijj site has three types of videos: OMG, LOL and Cute. These three types are meant to introduce customers to Frijj's three new milkshake flavors. You can also post your score online and challenge friends to beat it.

Credits

Date
Aug 11, 2011
Brand:
FRijj Milkshakes
Client:
FRijj Milkshakes
Agency:
Iris

Need a credit fix? Contact the Creativity Editors

Project Type