Fiftyfifty : Frozen Cinema

Havas Worldwide Dusseldorf turned the heat down at cinemas in Germany this winter in a stunt designed to draw attention to the plight of homeless people. As movie-goers shivered in their seats, a commercial aired on the screen informing then of the work of homeless charity fiftyfifty, while blankets were passed around emblazoned with QR codes that people could scan and use to make a donation.