Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Two fruits are better than one, so why not try a Pinegrape?

Published On
May 24, 2013

Editor's Pick

Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors. The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future. 

Credits

Date
May 24, 2013
Brand:
Philips Blenders
Client:
Philips Blenders
Agency:
Ogilvy & Mather-Brazil
Chief Creative Officer:
Anselmo Ramos
Executive Creative Director/Production:
Roberto Fernandez
Creative Director:
Fabio Seidl
Copywriter:
Fabio Seidl
Art Director:
Fabio Seidl
Copywriter:
Marco Pupo
Art Director:
Agustin Agosta
Production Company:
Paranoid
Director:
Heitor Dhalia
Music:
A9 Audio
Executive Creative Director/Production:
Paco Conde

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Project Type