When Is Giving Underwear Inappropriate? Fruit of the Loom Offers Some Funny Guidance

Spot Helpfully Highlights Etiquette of Underwear Gifts

Published On
Dec 02, 2014

Editor's Pick

Underwear is a great Christmas gift. But only for certain people. Like members of your family -- not teachers, your boss or your mail carrier. That's the premise of Fruit of the Loom's holiday ad, which could have you laughing out loud. It's a great idea, wonderfully executed. And quite possibly the best underpants ad we've seen.

Credits

Date
Dec 02, 2014
Agency:
Crispin Porter & Bogusky
Brand:
Fruit of the Loom
Client:
Fruit of the Loom
Executive Vice President, Executive Creative Director:
Tony Calcao
Chief Creative Officer:
Ralph Watson
Creative Director:
Dave Cook
Creative Director:
Matt Fischvogt
Associate Creative Director:
Mona Hasan
Senior Art Director:
Edi Inderbitzin
Associate Creative Director:
Nicholas Buckingham
Designer:
Aaron Fisher
Vice President/Senior Integrated Producer:
Ramon Nuñez
Vice President/Director,Video Production:
Kate Hildebrant
Senior Business Affairs:
Rebecca Williams
Vice President, Managing Director:
Danielle Whalen
Content Supervisor:
Charissa Kinney
Content Manager:
Ben Song
Production Company:
Imperial Woodpecker
Director:
Peter Martin
Managing Partner:
Doug Halbert
Executive Producer:
Charlie Cocuzza
Producer:
Lawrence Lewis
Editorial Company:
No6
Editor:
Chan Hatcher
Online Editor:
Verdi Sevenhuysen
Editorial Executive Producer:
Chrissy Desimone
Editorial Producer:
Kendra Desai
End Card Production Company:
Optimus
Managing Director/Executive Producer:
Lisa Masseur
Executive Producer:
Sarah Wien
Producer:
Emma Jubinski
Post Production:
Optimus Design
Executive Producer:
Jon Desir
Executive Creative Director:
Mike Ciacciarlelli
Creative Director:
Donnie Bauer
Music Company:
KBV Records
Executive Producer:
Tony Verderosa
Composer:
Alex Wurman
Audio Finishing:
Lime Studios, Santa Monica, CA
Engineer:
Mark Meyuhas
Color and Finishing:
CO3
Colorist:
Siggy

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags