Fruit Snacks : Jimmy Fallon's Emmy

Yum.

Published On
Sep 25, 2012

Editor's Pick

After Jimmy Fallon invited Nancy Pelosi to help him settle the question of Fruit Roll Ups vs. Fruit by the Foot, Saatchi NY and Fruitsnacks sent him a delicious looking Fruitsnacks Emmy: "Best Fake Consumer Reports Featuring A Comparison Between Fruit By the Foot and Fruit Roll Ups/Best Use Of A Democratic House Leader To Showcase A Fruit-Infused Product." Smart idea, since Fallon took a pic and put it up on Instagram, earning some love for Fruitsnacks.

Credits

Date
Sep 25, 2012
Brand:
Fruit Snacks
Client:
Fruit Snacks
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Con Williamson
Creative Director:
Alex Lea
Creative Director:
Justin Ebert

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Project Type