Fuck the Poor, Says the U.K.'s Pilion Trust Charity
Guy Wearing Provocative Sandwich Board Asks Why Don't You Care Enough to Give?
Published On
Apr 09, 2014
Editor's Pick
It's a known thing that humans love to get outraged. Just look at any set of Internet comments you can find. But why don't they get outraged enough to do something about it? The U.K.'s Pilion Trust Charity put a guy wearing a sandwich board that said "Fuck the Poor" out on the streets, then sat back and watched as people got really, really angry about it. But when he changed up the board to read "Help the Poor," he didn't get as much attention. The film shows the difficulties charities have when it comes to getting people to donate -- people care, but just not enough.
Credits
- Date
- Apr 09, 2014
- Brand :
- Pilion Trust Charity
- Client :
- Pilion Trust Charity
- Agency :
- Publicis-London
- Creative Director :
- Andy Bird
- Art Director :
- Jolyon Finch
- Copywriter :
- Steve Moss
- Agency Producer :
- Sam Holmes
- Agency Producer :
- Colin Hickson
- Director :
- Jonathan Pearson
- Production Company :
- Super Goober
- Producer :
- Adam Dolman
- Editor :
- Toby Conway Hughes
- Editorial Company :
- Marshall Street
- Post Producer :
- Absolute
- Sound Design :
- Wave
- Typographer :
- Andy Breese
- Director, Photography :
- Peter Bathurst
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Project Type