Weetabix : Fuel for Big Days

Who has the toughest day ahead?

Published On
Jul 19, 2011

Editor's Pick

Mom, Dad and schoolboy all compete for who's got the biggest day ahead of them in this spot by BBH for UK cereal brand Weetabix. But it's the baby of the family who can top that.

Carrying the strapline 'Fuel for Big Days', the ad kicks off a seven million pound campaign designed to position the brand as the ideal start for dealing with a busy day. Supporting the TV will be a series of UK-wide radio ads, smartphone initiatives, social media and YouTube activity. There's also a new pack design, developed by Springetts and featuring a 'slow release energy' motif.

Credits

Date
Jul 19, 2011
Brand:
Weetabix
Client:
Weetabix
Creative Director:
Dominic Goldman
Creative Director:
David Kolbusz
Copywriter:
David Kolbusz
Copywriter:
Ed Cole
Art Director:
Dominic Goldman
Art Director:
Lewis Mooney
Designer:
Dominic Grant
Designer:
Ali Augur
Agency:
Bartle Bogle Hegarty
Director:
Guy Shelmerdine
Producer:
Gustav Geldenhuys
Post Production:
Framestore
Production Company:
Smuggler
Agency Producer:
Glenn Paton
Editorial Company:
Stitch
Editor:
Andy Mcgraw
Music:
750mph

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Project Type