Best of 2014 #6 Print/Outdoor/Design: This Nike Vending Machine Accepts Only Fuelband Points
Machine Moved Around the Streets of NYC to Reward Fuelband Users
Jul 24, 2014
Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.
At #6 in Print/Outdoor/Design, we thought vending machines were starting to get stale, but Nike and Huge delivered a real winner in the Nike+ Fuelbox, which allowed NYC users of the Nike Fuelband system to redeem their workout points for real Nike gear.
Nike and agency Huge placed a vending machine on the streets of New York City this week to reward users of its Fuelband workout system. The exercise-related Nike goods in the so-called FuelBox -- including t-shirts, caps and socks -- are free, but only in exchange for Fuelband points. No cash or cards are accepted. In another twist, Nike is moving the machine (dubbed the Nike+ FuelBox) each day to different venues around the city -- and dropping hints on Twitter as to its new location.