Toyota Powers a Car With Lemonade in New 'Fueled by Everything' Film
Droga5 Releases Another Eye-Opening Film About Hydrogen Fuel for the Mirai
By
Ann-Christine Diaz
Published On
Aug 20, 2015
Editor's Pick
Toyota and Droga5 have already proved that bull caca can power a car, and now they're showing how lemonade can fuel one too, in the latest film for the brand's hydrogen fuel cell vehicle, the Mirai.
A new video hosted by comedian and actress Nikki Glaser shows how countless wasted pitchers of lemonade that kids are hawking around the country could actually serve a better purpose as energy for the Mirai. Directed by JJ Adler, the video launched today, which also happens to be National Lemonade Day.
The film is the latest in Toyota's "Fueled by Everything" series that aims to introduce hydrogen fuel to a mainstream audience. The vehicle is set to hit the road in California in October 2015.
Credits
- Date
- Aug 20, 2015
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Neil Heymann
- Creative Director :
- Nathan Lennon
- Creative Director :
- David Gibson
- Copywriter :
- Sarah Lloyd
- Art Director :
- Mary Dauterman
- Associate Design Director :
- Devin Croda
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- David Gonzales
- Strategist :
- Emily Mulvey
- Head of Communications Strategy :
- Colleen Leddy
- Communications Strategist :
- Parks Middleton
- Social Director :
- Tom Hyde
- Social Media Manager :
- Whitney Brodribb
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Ryan Shanholtzer
- Head of Interactive Production :
- Niklas Lindstrom
- Senior Technology Lead :
- Joachim Do
- Executive Interactive Producer :
- Jenn Mann
- Associate Interactive Producer :
- Morgan Mendel
- Development Lead :
- Jim Alexander
- Senior Developer :
- Kat Ayer
- Quality Assurance :
- Yadira Isaac
- Head of Art Production :
- Cliff Lewis
- Head of Print Services :
- Rob Lugo
- Retouching :
- Michelle Leedy
- Retouching :
- Natasha Kaser
- Digital Asset Producer :
- Bethany Lyons
- Quality Control :
- Lisa Bishai
- Senior Art Producer :
- Bianca Escobar
- Director, Integrated Production Business Affairs :
- Dianne Richter
- Deputy Integrated Production Business Manager :
- Matthew Friday
- Chief Operating Officer :
- Susie Nam
- Group Account Director :
- Steven Panariello
- Account Director :
- Bola Adekoya
- Account Manager :
- Dave Murphy
- Associate Account Manager :
- Leo Wong
- Senior Project Manager :
- Anika Chowdhury
- Production Company :
- Tool
- Director :
- J.J. Adler
- Managing Director :
- Oliver Fuselier
- Executive Producer :
- Lori Stonebraker
- Head of Production :
- Amy DeLossa
- Producer :
- Andrew Graham
- Director, Photography :
- Tim Hudson
- Art Director :
- Mike Bayer
- Editorial Company :
- Final Cut NYC
- Editor :
- Katie Turinski
- Assistant Editor :
- Andre Castiglioni
- Producer :
- Mackenzie Alexander
- Executive Producer :
- Lauren Bleiweiss
- Post Production Company :
- The Mill
- Executive Producer :
- Sean Costelloe
- Producer :
- Jason Bartnett
- Colorist :
- Mikey Rossiter
- Creative Director :
- Chris Palazzo
- Creative Director :
- Aran Quinn
- Designer/Animator :
- Chris Mennuto
- Designer/Animator :
- Benge Li
- Compositor :
- Amanda Amalfi
- 3D Illustrator :
- David McLeod
- Sound Company :
- Sonic Union
- Mixer :
- David Papa
- Head of Production :
- Renee Robson
- Production Supervisor :
- Charles Mulford
- Assistant Production Supervisor :
- Rico Grillo
- Mix :
- Justine Cortale
- Executive Vice President, Library :
- Mitch Rabin
- Director, Licensing :
- Marc Mannino
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