Speedo Aims to Extend Reach Beyond Competitive Swimmers in Uplifting Film
Campaign Highlights Diverse Range of Water Sports Athletes
Jan 21, 2015
Speedo pays tribute to water sports of all kinds in a new digital and social campaign, starting with this uplifting film, featuring a diverse mix of aquatic atletes.
This anthem opens with gorgeous shots of 91-year-old Senior Masters swimmer Jurgen Schmidt, who started competing in his 50's and continues to this day. It goes on to showcase a broad range of other accomplished swimmers, surfers, cliff divers, paddleboarders -- even kids at their swim lessons.
The campaign, created by Hello Design, also includes a series of 17 short films, hosted on a microsite, centering on some of the people seen in the anthem. The aim is to expand Speedo's reach beyond competitive swimmers and connect with all water sports enthusiasts.