Toyota : Full of Potential
Offering a virtual, 720 tour of the Toyota Matrix '09, Saatchi & Saatchi, Toronto gives visitors an in-depth, music-driven breakdown of the model's wares. Implementing a "spherical v

Editor's Pick
Offering a virtual, 720 tour of the Toyota Matrix '09, Saatchi & Saatchi, Toronto gives visitors an in-depth, music-driven breakdown of the model's wares.
Implementing a "spherical view," Saatchi lets one spin the Matrix up, down and around and scan the bevy of features including safety, performance, audio system and more.
The car itself is planted on an empty downtown street in a daytime view, but by moving the cursor, visitors can check out the after-dark perspective of the area, which includes a series of embedded links including a jukebox section that allows users to pick and choose a site-browsing soundtrack from artists like Daft Punk and Interpol.
Additional nighttime destinations include a theater to view the TV spot, a colors section to view different schemes and a specs report. And if you'd like to capture the moment, a camera icon on the page lets you take a snapshot of the on-screen Matrix.
Credits
- Date
- Mar 10, 2008
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-Toronto
- Executive Creative Director :
- Brett Channer
- Creative Director/ Copywriter :
- Brent Choi
- Art Director :
- Basil Cowieson
- Agency Producer :
- Phillip Stainton
- Agency Producer :
- Sumit Ajwani
- 3D Construction :
- Ignition Digital
- 3D Artist :
- Rob Clegg
- Developer :
- Socimedia Socimedia
- Sound Director :
- Tattoo Music
- Brand :
- Toyota
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