Help Remedies, a line of OTC medication launched by veteran product developer Richard Fine and advertising copywriter Nathan Frank strives to rethink the OTC medication experience and simplify consumers' medicine choices with simple and clearly coded product design and packaging. According to design agency ChappsMalina, the company's latest product releases "reinforce the Help Remedies message of responsibility" with packaging that was "designed and manufactured using a highly innovative combination of paper pulp and co-molded corn-based plastic making it completely compostable and a first of it's kind."

Read more about Help Remedies in Ad Age editor Jonah Bloom's column.