This Could Be the Sad Dog Story to Top All Sad Dog Stories

Published On
May 20, 2015

Editor's Pick

This heart-wrenching spot from DDB Argentina starts out like any endearing dog and owner tale: an elderly man goes everywhere with his loyal pup companion, who never leaves his side as he makes tea, runs errands and hangs out with his buddies at the coffee shop.

One day, however, the man experiences an attack that sends him to the emergency room. The dog follows him all the way to the hospital, standing guard outside through the night, through bad weather and into the next day and even the next. Finally, the doors open and they are reunited -- but not in a way you'd expect.

(Spoiler alert) The ad is for the Argentine Liver Transplant Foundation, which should give you a clue to how the story ends.

Credits

Date
May 20, 2015
Agency:
DDB-Argentina
Creative Vice President:
Hernan Jauregui
Executive Creative Director:
Beto Cocito
Executive Agency Producer:
Diane Jackson
Director, Film:
Rodrigo Garcia Saiz
Executive Producer:
John Barreiro
Executive Producer:
Kristen Branstetter
Editor:
Matthew Wood
Executive Producer:
Andrew Sommerville
Colorist:
Luke Morrison@ The Mill
2D Lead Artist:
Randy McEntee
2D Artist:
Jonathan Freeman
Audio Engineer:
Nicholas Papaleo
Creative Manager:
Pablo Banchieri
Account Director:
Daniela Tucci
Conceptualizer:
Leandro Custo
Producer:
Caitlin Morris
Producer:
Samantha Letzler
2D Artist:
Michael Sarabia
Music Artist:
Michael Giacchino
Brand:
Fundacion de Trasplante Hepatico Argentina
Client:
Fundacion de Trasplante Hepatico Argentina
Editorial Company:
Whitehouse Post
Assistant Editor:
Caleb Hepler
Production Company:
Central Films North
Co-Production Company:
Rebolucion Argentina

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Project Type