Fusian Noodles : Fists of Fusian

A crowdsourced Kung Fu movie.

Published On
Sep 11, 2012

Editor's Pick

In Australia, food company Maggi invited consumers to write their own subtitles to a Kung Fu movie on Facebook, in an attempt to differentiate its new Asian noodle brand Fusian. It bought a Kung Fu film in Mandarin, broke it down into episodes, and invited readers to crowdsource the subtitles, as well as vote for their favorite clips to drive the storyline of "Fists of Fusian." The campaign, by MercerBell Sydney, has had over one million viral views during its first few weeks.

Credits

Date
Sep 11, 2012
Brand:
Fusian Noodles
Client:
Fusian Noodles
Agency:
MercerBell
Executive Creative Director/Production:
David Bell
Creative Director:
Carmela Soares
Art Director:
Ben Ient
Copywriter:
David Barton
Designer:
Rodolfo Sarno
Designer:
Dan Fowler
Editor:
Joe Harper
Sound Director:
Smith & Western

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Project Type