Making Pasta Becomes Art in This Animated Oxo Spot
Latest Example of U.K. Food Porn Comes Via Animator PES
Oct 07, 2014
Here comes more U.K. food porn, courtesy of Oxo, which transforms the simple art of cooking a bowl of pasta into an almost theatrical experience in this spot out of JWT London. Three new stop-motion animations, in which ingredients magically transform into other objects and back again, were created in collaboration with BAFTA-award-winning animator PES and directorial duo Conkerco, who also worked on earlier spot "The Magic Cube." This latest campaign promotes Oxo's Herbs & More seasoning pods.