Gillette : Fusion Grooming
Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor. Targeted at 15-19-year-old males, the destination includes a "Shaving Science" a
Published On
Sep 02, 2008

Editor's Pick
Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.
Targeted at 15-19-year-old males, the destination includes a "Shaving Science" area that features several CG-animated films which tout the Fusion's ergonomics, design and blade technology. A Problems and Solutions section, meanwhile, uses movable, 3D wireframe heads to visually emphasize helpful grooming tips.
The site also offers a grooming glossary and info on other Gillette products as well as exclusive videos starring Gillette spokesmen Tiger Woods, Roger Federer and Thierry Henry.
Targeted at 15-19-year-old males, the destination includes a "Shaving Science" area that features several CG-animated films which tout the Fusion's ergonomics, design and blade technology. A Problems and Solutions section, meanwhile, uses movable, 3D wireframe heads to visually emphasize helpful grooming tips.
The site also offers a grooming glossary and info on other Gillette products as well as exclusive videos starring Gillette spokesmen Tiger Woods, Roger Federer and Thierry Henry.
Credits
- Date
- Sep 02, 2008
- Client :
- Gillette
- Agency :
- Digitas
- Executive Creative Director :
- Heath Rudduck
- Group Creative Director :
- Mick O'Brien
- Group Creative Director :
- Thomas Celentano
- Creative Director :
- Andrew Boal
- Associate Creative Director, Copywriter :
- Larry Mintz
- Senior Art Director :
- Craig Bosko
- Senior Art Director :
- Andrew Morse
- Lead Developer :
- Adam Buhler
- Developer :
- Chris Farrell
- Developer :
- Tyler Ault
- Agency Producer :
- Ben Raynes
- Agency Producer :
- Lisa Poma
- Technology Enablement :
- Howard Blazzard
- Animation :
- Trace Pictures
- Production Company :
- Redtree Productions
- Director :
- Richard Klug
- Executive Producer :
- Maria Sheehan
- Line Producer :
- Mary Bosley
- Editorial Company :
- Accomplice
- Editor :
- Kevin Moore
- Executive Producer of Editorial :
- Holly Raynes
- Music :
- Tonal
- Sound Design :
- Soundtrack
- Brand :
- Gillette
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