Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.

Targeted at 15-19-year-old males, the destination includes a "Shaving Science" area that features several CG-animated films which tout the Fusion's ergonomics, design and blade technology. A Problems and Solutions section, meanwhile, uses movable, 3D wireframe heads to visually emphasize helpful grooming tips.

The site also offers a grooming glossary and info on other Gillette products as well as exclusive videos starring Gillette spokesmen Tiger Woods, Roger Federer and Thierry Henry.