Gillette : Fusion Grooming

Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor. Targeted at 15-19-year-old males, the destination includes a "Shaving Science" a

Published On
Sep 02, 2008

Editor's Pick

Boston-based interactive agency Digitas has redone Gillette's official site with an increased focus on the brand's Fusion Phenom razor.

Targeted at 15-19-year-old males, the destination includes a "Shaving Science" area that features several CG-animated films which tout the Fusion's ergonomics, design and blade technology. A Problems and Solutions section, meanwhile, uses movable, 3D wireframe heads to visually emphasize helpful grooming tips.

The site also offers a grooming glossary and info on other Gillette products as well as exclusive videos starring Gillette spokesmen Tiger Woods, Roger Federer and Thierry Henry.

Credits

Date
Sep 02, 2008
Client :
Gillette
Agency :
Digitas
Executive Creative Director :
Heath Rudduck
Group Creative Director :
Mick O'Brien
Group Creative Director :
Thomas Celentano
Creative Director :
Andrew Boal
Associate Creative Director, Copywriter :
Larry Mintz
Senior Art Director :
Craig Bosko
Senior Art Director :
Andrew Morse
Lead Developer :
Adam Buhler
Developer :
Chris Farrell
Developer :
Tyler Ault
Agency Producer :
Ben Raynes
Agency Producer :
Lisa Poma
Technology Enablement :
Howard Blazzard
Animation :
Trace Pictures
Production Company :
Redtree Productions
Director :
Richard Klug
Executive Producer :
Maria Sheehan
Line Producer :
Mary Bosley
Editorial Company :
Accomplice
Editor :
Kevin Moore
Executive Producer of Editorial :
Holly Raynes
Music :
Tonal
Sound Design :
Soundtrack
Brand :
Gillette

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