Nerd Fight! Samsung Debuts Action-Packed Ad to Demo Galaxy Note Edge

R/GA New York Creates Blockbuster Film

Published On
Jan 30, 2015

Editor's Pick

Two brainy friends engage in a high-octane sky duel in this film promoting the Galaxy Note Edge, created out of R/GA, New York for Samsung Malaysia. Directed by MJZ's Phil Joanou, the spot begins when one man throws down to the gauntlet to his buddy, via a message on the phablet. They continue to respond to each other on their phones, using their styluses to send various kinds of messages. They finally meet up at an airplane to take part in an all-out battle of the brains -- playing tic tac toe while freefalling from the sky.


Jan 30, 2015
Brand :
Client :
Agency :
R/GA-New York
Creative Director :
Anthony DeCarolis
Executive Creative Director :
Tom Quaglino
Executive Creative Director :
Chris Northam
Executive Creative Director :
Eric Jannon
Copy Director :
Jenna Livingston
Senior Vice President/Executive Creative Director :
Taras Wayner
Head of Film :
Kat Friis
Broadcast Producer :
Susan Crimley
Business Affairs :
Joanne Rotella
Executive Producer :
Ellen Kim
Director :
Phil Joanou
Director, Photography :
Steven Petitteville
Production Company :
Editor :
Pete Koob
Editorial Company :
Cut + Run
Colorist :
Tom Poole
Music :
Robert Etoll
Global Marketing Operations :
Fionn Chin
Global Marketing Operations :
Mia Jung
Global Marketing Operations :
Kyonghee Han

Need a credit fix? Contact the Creativity Editors

Project Type