Nerd Fight! Samsung Debuts Action-Packed Ad to Demo Galaxy Note Edge
R/GA New York Creates Blockbuster Film
Published On
Jan 30, 2015
Editor's Pick
Two brainy friends engage in a high-octane sky duel in this film promoting the Galaxy Note Edge, created out of R/GA, New York for Samsung Malaysia. Directed by MJZ's Phil Joanou, the spot begins when one man throws down to the gauntlet to his buddy, via a message on the phablet. They continue to respond to each other on their phones, using their styluses to send various kinds of messages. They finally meet up at an airplane to take part in an all-out battle of the brains -- playing tic tac toe while freefalling from the sky.
Credits
- Date
- Jan 30, 2015
- Brand:
- Samsung
- Client:
- Samsung
- Agency:
- R/GA-New York
- Creative Director:
- Anthony DeCarolis
- Executive Creative Director:
- Tom Quaglino
- Executive Creative Director:
- Chris Northam
- Executive Creative Director:
- Eric Jannon
- Copy Director:
- Jenna Livingston
- Senior Vice President/Executive Creative Director:
- Taras Wayner
- Head of Film:
- Kat Friis
- Broadcast Producer:
- Susan Crimley
- Business Affairs:
- Joanne Rotella
- Executive Producer:
- Ellen Kim
- Director:
- Phil Joanou
- Director, Photography:
- Steven Petitteville
- Production Company:
- MJZ
- Editor:
- Pete Koob
- Editorial Company:
- Cut + Run
- Colorist:
- Tom Poole
- Music:
- Robert Etoll
- Global Marketing Operations:
- Fionn Chin
- Global Marketing Operations:
- Mia Jung
- Global Marketing Operations:
- Kyonghee Han
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