Two brainy friends engage in a high-octane sky duel in this film promoting the Galaxy Note Edge, created out of R/GA, New York for Samsung Malaysia. Directed by MJZ's Phil Joanou, the spot begins when one man throws down to the gauntlet to his buddy, via a message on the phablet. They continue to respond to each other on their phones, using their styluses to send various kinds of messages. They finally meet up at an airplane to take part in an all-out battle of the brains -- playing tic tac toe while freefalling from the sky.